Will Top Horror Duo
Every time I speak with my long time friend "Box Office Guy" I am amazed at what he has to say about the movie business. With over 30 years of experience in the theatre business in different size markets he has inside information that few have and those that do aren't usually willing to talk. Under the condition that I keep his real identity a secret he has agreed to use that information to predict the box office every week for me. Those of you who know me will think they know BOG's identity but you're wrong. I remind you that I spent close to ten years in Los Angeles where I met a number of 'movie people' and at least one of them has had a long and varied career since then.
(c) 2008 - 9 David Ramsey All Rights Reserved.
"Box Office Guy"
"Box Office Guy"
"Box Office Guy" offers a unique perspective on the business of film.
Quentin Tarantino's WW2 flick did not do as well as I thought it would but it came close with $38.1 million. I think the two horror films will cancel each other out and "Inglourious Basterds" will top the box office again with $22-24 m while "The Final Destination" will edge out "Halloween 2" but neither will top $20 m. "District 9" and "G. L. Joe: The Rise of Cobra" will round out the top five with under $10 m each. Why Dimension and New Line decided to go head-to-head is a mystery but it will hurt both of them.
Next week will be interesting with two comedies opening over a holiday weekend that has been largely ignored until now. I will be taking a long look at both "All About Steve" and "Extract" before making any prediction about what will be number one for the Labor Day weekend.
"Transformers: Revenge of the Fallen" will be very expensive for theatre owners but they have been expecting it. This summer has been good for owners so far, great numbers with good pricing. In case you don't know how it works theatre owners give the studios a percentage of the ticket sales. It is usually high for the first two weekends and then gets lower every weekend after that. That is the simple version there are a lot of complicated scenarios for the bigger films but basically the longer a film stays in the first run houses the more money the theatre owners make. When a film has "legs" everyone is happy. Theatre owners always say they make their money on the concessions and it is definately true on opening weekend - no matter how many tickets they sell their cut won't cover their costs from staffing to rent and utlities. They live those films that run for a long time unfortunately there are less and less of them. Believe me they are loving "Star Trek" right now.
Box Office Guy
Aug 14, 2009
June 12, 2009